The client is a management company overseeing a portfolio of luxury boutique hotels across North America. The Director of Marketing Communications is a new role focused on leading the marketing efforts for an iconic resort property, with the goals of building a distinct property image, increasing occupancy and rates, and growing ancillary revenues through food and beverage, spa, and other activities for high-end luxury guests and patrons. This role will develop and implement marketing strategies and communications across public relations, social media, digital, ecommerce, customer relationship marketing, and collateral. The director will lead the creation of one-of-a-kind content, including photography and video, to deliver strong storytelling across all marketing channels, collaborate on annual marketing plans, and ensure communications align with the property’s positioning. The director will also develop strategies to identify and implement relevant partnerships, sponsorships, and unique guest experiences in collaboration with operations and a guest experience curator. Qualified candidates will typically bring 10–15 years of marketing experience, with digital experience preferred, and may come from luxury goods brands or marketing agencies serving luxury clients (hospitality experience is a nice-to-have but not required). The role is expected to support key areas including paid digital execution (such as PPC, display, paid social, and email), website maintenance, luxury merchandising and online experience promotion, off-site directory maintenance, light SEO and metadata review, and auditing of and recommendations for the booking engine. Strong organization, a high attention to detail, foundational knowledge of digital marketing and digital asset management (including SEO), and an ability to understand or learn a luxury aesthetic are important, along with an innovative, hands-on approach and the ability to manage a design agency or contractor for property collateral.
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